“Learning how to say NO without actually saying no is a key to success in building great business relationships … including in how you write copy in your marketing materials (online and offline). I am in the midst of writing a blog article about this now for my audience of mostly Christian Women Leaders. This is an extremely important skill that many of us lack which holds us back in our businesses.” ~Donna Marie Johnson comment on Forbes article The More You Know, The More You ‘No': Learning To Pick Your Clients
BECOME A PRICELESS RESOURCE CLIENTS EAGERLY INVEST IN
Because most of the value in what I do as a strategist is found in the strategic advice that I give, I recently decided to stop providing free initial consultations. The freebies were causing my strategy expertise to be devalued as a free go-to resource. However, I know that I am a gift in this world, created by God to be a priceless resource to help the Christian Women Leaders who He has called me to serve. In order for me to be a proper steward over what the Lord has put into my hands through this business, I have had to choose to start doing things differently.
So, instead of free brain-picking sessions, I now provide two very valuable initial strategy sessions at an affordable rate for those who are just starting out working with me. This gives my awesome clients the opportunity to “pick my brain” regarding a customized strategy that would work better for them than the cookie-cutter solutions they usually read or hear online and in free webinars. Also, these private sessions allow me time to clearly frame what I do as a strategist (and what I don’t do) to support them with implementing the proposed customized strategy. Now clients come to me for this kind of focused, tailor-made advice and eagerly pay me in advance for the wisdom they need to keep moving forward.
This is a big change from how I used to run my business, and it makes me so excited because I can see how much I am helping my clients. The folks who I used to help for free rarely ever actually used the free advice they got. Yet, the folks who have been paying for it have actually been using it! That is truly an amazing thing: people who perceive value in business information invest in it and take it more seriously to actually consider it, think about it and use it in their businesses.
EMPOWERING CLIENTS WITH LOVE INFUSED BUSINESS PRACTICES
I have gotten much better results with the two strategy sessions because the client then clearly knows what their options are for solving their problem and that they have my support. They understand that they have flexibility to implement the strategy on their own, to hire me at my quoted rates or to share the strategy with another of their trusted service providers. I absolutely love serving clients this way because it puts the control over the project decisions in their own hands. This is a way that I infuse love into how I serve them.
This differs from how some coaches and strategists are trained to railroad or pressure/manipulate their clients into doing what they want them to do in order to increase the bottom line profits. Squeezing clients gives me absolutely no joy and makes me feel slimy. I refuse to run my business or any of my life that way now, even though there was a time that it was the norm for me to wear people down until they did what I wanted.
INSTEAD OF SAYING NO, SET BOUNDARIES BEFOREHAND
This new standard operating procedure (SOP) helps me to set clear boundaries beforehand INSTEAD of having to say no. And this has helped my relationships with clients tremendously. I have noticed a much better flow of communication and higher level of satisfaction from clients who I on-boarded using this new SOP. I have been able to lay a better foundation of trust, and I know they will be back because I help them create a plan to help them prepare for working with me further in the future. But…
…that is not the end of this story.
WHERE DO I SHARE MORE WISDOM NUGGETS?
There is more to how you can strategically structure your business by tweaking your SOP’s and infusing them with love-based, grace-based goodness to bless more folks God has called you to serve. Today’s nugget of wisdom is just one of many that I’ll be sharing in my new workshop series called:
LEARN MORE ABOUT WORKSHOP SERIES
If you’d like to learn more about the workshop series before you register, take a look at
[VIDEO] “How Successful Sisters Do It”
on my main website at authordonnamarie.com and join my mailing list so that I can send you updates and my newsletter.
COMMENTS OR FEEDBACK?
If you’d like to leave a comment or send me feedback, please do in the comments area or on the contact form. I’d love to hear from you! :)
Donna Marie Johnson, The Love Infused Marketing and Graphics Strategist
Video External Link: http://www.authordonnamarie.com/how-successful-sisters-do-it